AI content brief: what to include before you ask AI to write
AI can produce a lot of words very quickly.
Read the articleInsights
Clearer thinking on content, conversion and AI.
Practical ideas about making content perform, adapting marketing for AI and building better systems behind the work.
AI search
AI SEO, GEO and AEO in 2026: What Google, Bing and ChatGPT Actually Say
What actually improves visibility in AI search? A practical 2026 guide to AI SEO, GEO and AEO based on current Google, Bing and ChatGPT guidance.
Read the articleConversion
Why Your B2B SaaS Landing Page Isn’t Converting
Before rewriting your SaaS landing-page copy, diagnose the positioning, proposition, journey and proof problems that may really be hurting conversion.
Read the articleContent strategy
Fractional Content Strategist: What They Do, When to Hire One and When Not To
What does a fractional content strategist actually do? Learn when fractional content leadership makes sense, what it should own and when another hire is better.
Read the articleContent systems
AI Content Systems: How to Scale Content Without Scaling Mediocrity
A practical framework for building AI content systems around research, knowledge, briefing, creation, review, reuse and human judgement.
Read the articleAI search
How to Measure AI Search Visibility Without Fooling Yourself
A practical guide to measuring AI search visibility using Google Search Console, Bing Webmaster Tools and ChatGPT referral data without confusing exposure with commercial impact.
Read the articleNeed to apply the thinking, not just read about it?
I work with SaaS, technology and growth-focused teams on messaging, content strategy, conversion, AI search and the systems behind the work.
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