Practical ideas about making content perform, adapting marketing for AI and building better systems behind the work.
AI search has created new terminology, new tools and plenty of supposed hacks. Strip away the labels and the fundamentals are more familiar than many people selling GEO would have you believe.
Read the articleBefore rewriting your SaaS landing-page copy, diagnose the positioning, proposition, journey and proof problems that may really be hurting conversion.
Read the articleWhat does a fractional content strategist actually do? Learn when fractional content leadership makes sense, what it should own and when another hire is better.
Read the articleA practical framework for building AI content systems around research, knowledge, briefing, creation, review, reuse and human judgement.
Read the articleI work with SaaS, technology and growth-focused teams on messaging, content strategy, conversion, AI search and the systems behind the work.
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