Senior Content & AI Strategist

Make complex things clear. Make clear things convert.

I help SaaS, technology and growth-focused teams sharpen the message, improve content performance and build smarter AI-enabled systems behind the work.

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18+ years
Content, copy, conversion and digital strategy
100+ companies & brands
Across SaaS, technology, agencies and growth businesses
Strategy + execution
From positioning and campaigns to content systems and AI-enabled workflows

The real problem

Content problems rarely start with the content.

Sometimes the message is fuzzy. Sometimes the journey leaks. Sometimes teams are producing plenty but nobody can explain what is working or why.

And increasingly, the bottleneck is the system behind the work.

  • Make the message land.

    Clarify the positioning, messaging and conversion journey so people understand the value and know what to do next.

  • Make the content work harder.

    Bring strategy, search, campaigns and commercial priorities together instead of treating them as separate content problems.

  • Fix the machinery underneath.

    Improve the research, knowledge, workflows, AI use and quality control behind the content operation.

Ways to work

Different problems. Same objective.

Clearer thinking. Stronger content. Smarter systems.

Content, Messaging & Conversion Strategy

For launches, websites, campaigns and propositions that need sharper strategic thinking before they need more output.

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Fractional Content & AI Strategy

Ongoing senior direction for teams with plenty happening and not enough strategic ownership.

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AI-Enabled Content Systems

Audit and redesign the workflows, knowledge and quality controls behind content so AI improves the work instead of multiplying the mess.

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Selected work

Proof, not promises.

UTTR

B2B SaaS & technology

Senior B2B copy across direct-response ads, landing pages, nurture emails and social content for 12+ startups, including Ramp, Durable, Gamma and Finch.

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Dreamscape Tents

Strategy, website & growth

Led content strategy and digital marketing, designed and built the website, strengthened the company’s digital presence and helped secure contracts with Vinpearl Resort & Golf and TUI Blue.

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Compassionate Inquiry®

Copy, campaigns & conversion

Campaign and lifecycle email, landing-page and marketing copy translating complex trauma-informed ideas into clear, human communication without flattening the nuance.

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AI, used properly

AI can make average work faster. That isn’t the goal.

AI is useful when it makes good judgement easier to apply, repeat and scale.

I use it to sharpen research, improve knowledge and workflows, strengthen search visibility and raise consistency, with humans still responsible for the thinking that matters.

More output is not the same as more impact.

Need broader operational AI or business automation? That sits under allmi.

About Andy

Built on marketing judgement. Not AI novelty.

I’ve spent 18+ years across advertising, copywriting, content, conversion and digital strategy.

That matters because the interesting question isn’t “Where can we add AI?”

It’s “What should the business be doing better, and where can AI help?”

I still get hands-on with copy and content when that is the highest-value thing I can do. When the bigger problem is strategic or systemic, that is where the work goes.

More about Andy

Got a content problem that feels harder than it should?

Tell me what’s getting in the way. I’ll tell you whether I can help.

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